Post by account_disabled on Dec 25, 2023 22:36:04 GMT -5
Only 3% selected all correct answers. Over 77% of respondents did not name any of them correctly, answering that health-promoting ingredients in functional foods include, among others: carbohydrates, trans fatty acids or sweeteners. As the study results show, there is a lot of room to increase Poles' knowledge about functional food. It is worth taking actions of this type in connection with the growing trend of a healthy lifestyle.
Consumers are choosing products more Phone Number Data and more consciously, looking for new recipes, talking about culinary trends, and looking at new products appearing on store shelves with great interest. The number of television programs on cooking is increasing, and blogs devoted to this category are at the forefront in the blogosphere. Therefore, there is a need to communicate functional food through influencers and opinion leaders, experts -
Doctors and dietitians, who will support the brands' communication activities with their credibility and authority. According to the expert “Although most consumers do not know the concept of functional food, it does not mean that they are not interested in products that have a positive impact on our health. Educational campaigns conducted by individual brands play a significant role here.
Consumers are choosing products more Phone Number Data and more consciously, looking for new recipes, talking about culinary trends, and looking at new products appearing on store shelves with great interest. The number of television programs on cooking is increasing, and blogs devoted to this category are at the forefront in the blogosphere. Therefore, there is a need to communicate functional food through influencers and opinion leaders, experts -
Doctors and dietitians, who will support the brands' communication activities with their credibility and authority. According to the expert “Although most consumers do not know the concept of functional food, it does not mean that they are not interested in products that have a positive impact on our health. Educational campaigns conducted by individual brands play a significant role here.