Post by account_disabled on Jan 13, 2024 23:32:14 GMT -5
There is no way to control CPC; The learning period for a campaign with this bid strategy is approximately 7 days 3. Use negative keywords If you want to limit your spending on a Google Ads campaign, be sure to use negative keywords , i.e. phrases that are added to campaigns in order to disable the display of ads for specific user queries. Example The entrepreneur runs an online store where he sells new cameras. Therefore, it will launch its first Google Ads campaign focused on keywords related to different camera models,
"Canon DSLR camera", "Nikon mirrorless camera", etc. However, he does not want his ads to be displayed to people looking for used cameras. To do this, it will add negative keywords such as "used", "used", "used". In this si B2B Email List mple way, the products he promotes will not be displayed for user queries containing these phrases. Adding negative keywords in the Google Ads campaign panel By adding negative keywords, you can save costs on accidental clicks on your ad and minimize the likelihood of generating worthless website traffic or conversions. 4. Use the Google Ads Keyword Planner A free keyword research tool that is perfect for optimizing your campaign budget is the Google Ads Keyword Planner .
Its functions include: keyword research and selection, traffic and expense forecasting, supporting Google advertising targeting strategy, cost per click optimization, finding new ideas for keyword phrases and topics. To use the Keyword Planner's capabilities, simply log in to your Google Ads account, click the "Tools" icon, and then click the "Planning" section in the menu. There you will see the target option - "Keyword Planner". 5. Target your Google ads to local geographic locations Targeting your Google Ads ads to local geographies allows your campaigns to appear only in a specific area.
"Canon DSLR camera", "Nikon mirrorless camera", etc. However, he does not want his ads to be displayed to people looking for used cameras. To do this, it will add negative keywords such as "used", "used", "used". In this si B2B Email List mple way, the products he promotes will not be displayed for user queries containing these phrases. Adding negative keywords in the Google Ads campaign panel By adding negative keywords, you can save costs on accidental clicks on your ad and minimize the likelihood of generating worthless website traffic or conversions. 4. Use the Google Ads Keyword Planner A free keyword research tool that is perfect for optimizing your campaign budget is the Google Ads Keyword Planner .
Its functions include: keyword research and selection, traffic and expense forecasting, supporting Google advertising targeting strategy, cost per click optimization, finding new ideas for keyword phrases and topics. To use the Keyword Planner's capabilities, simply log in to your Google Ads account, click the "Tools" icon, and then click the "Planning" section in the menu. There you will see the target option - "Keyword Planner". 5. Target your Google ads to local geographic locations Targeting your Google Ads ads to local geographies allows your campaigns to appear only in a specific area.