Post by account_disabled on Feb 25, 2024 2:02:06 GMT -5
Before introducing Substack, let's recap an important fact that happened in and that has a great influence on how we can start measuring the results of a newsletter or email marketing. At the Worldwide Developers Conference, a major Apple event that takes place every year, the company presented some new features that the iOS 15 and macOS Monterey systems would bring at the time of their launch. For us email marketing professionals, two new features caught our attention : Hide My Email , which allows the user to generate random email addresses to mask their real email address. These random addresses can be treated as disposable, that is, they can be removed at any time when the user wants to stop receiving messages from the sender who provided this address. Have you seen an increase in the rate of delivery errors here? So it is.
Mail Privacy Protection , which hides the user's IP address and disables tracking pixels for emails received in Apple Mail – both on the iPhone and on the iPad or Mac. Apple Mail, when opened for the first time on these systems, asks the user if whether or not he wants to prevent his activities on incoming emails from being tracked. WHAT IS THE TRACKING PIXEL The tracking pixel is an invisible 1px x 1px image that Coinbase Virtual Currency Database every shipping platform automatically inserts into the marketing emails it sends. It is responsible for identifying and informing the platform about the people who opened the emails and all other activities carried out in them, such as clicks, reading time, email program used and geolocation. It is not known exactly how Apple disables email tracking. One possibility – a guess, really – is that Apple uses a proxy on its servers to load images from emails before delivering them to people's inboxes.
Similar to Gmail's image cache, which makes it difficult for us to do that trick of changing the image on the hosting server for another of the same size and name, so that whoever opens an old email can see the updated image. The issue is that, with Apple disabling email tracking, marketing email opening rates will be directly affected in the sense that we will no longer be able to know exactly how many and which people opened the email. HOW THE ABSENCE OF TRACKING CAN AFFECT EMAIL MARKETING RESULTS If Mail Privacy Protection works in that proxy scheme, loading the images of all emails before delivering them to users, we will see an increase in the open rate, as all emails delivered to an Apple Mail would be marked as opened even if are not, in fact, viewed by the people who receive them. Perhaps email marketing platforms can get around this by identifying when it is the Apple Mail proxy that loads the images and then not counting this download of images as opening the email. If tracking is simply deactivated, we will see a drop in the opening rate, as no opening will be reported to the shipping platform.
Mail Privacy Protection , which hides the user's IP address and disables tracking pixels for emails received in Apple Mail – both on the iPhone and on the iPad or Mac. Apple Mail, when opened for the first time on these systems, asks the user if whether or not he wants to prevent his activities on incoming emails from being tracked. WHAT IS THE TRACKING PIXEL The tracking pixel is an invisible 1px x 1px image that Coinbase Virtual Currency Database every shipping platform automatically inserts into the marketing emails it sends. It is responsible for identifying and informing the platform about the people who opened the emails and all other activities carried out in them, such as clicks, reading time, email program used and geolocation. It is not known exactly how Apple disables email tracking. One possibility – a guess, really – is that Apple uses a proxy on its servers to load images from emails before delivering them to people's inboxes.
Similar to Gmail's image cache, which makes it difficult for us to do that trick of changing the image on the hosting server for another of the same size and name, so that whoever opens an old email can see the updated image. The issue is that, with Apple disabling email tracking, marketing email opening rates will be directly affected in the sense that we will no longer be able to know exactly how many and which people opened the email. HOW THE ABSENCE OF TRACKING CAN AFFECT EMAIL MARKETING RESULTS If Mail Privacy Protection works in that proxy scheme, loading the images of all emails before delivering them to users, we will see an increase in the open rate, as all emails delivered to an Apple Mail would be marked as opened even if are not, in fact, viewed by the people who receive them. Perhaps email marketing platforms can get around this by identifying when it is the Apple Mail proxy that loads the images and then not counting this download of images as opening the email. If tracking is simply deactivated, we will see a drop in the opening rate, as no opening will be reported to the shipping platform.