Post by account_disabled on Apr 29, 2024 23:22:07 GMT -5
The real population of the target city is the starting point and then she reviews content and other metrics from there . Partner manager of uses a combination of audience location demographics and performance metrics (such as minimum engagement rate). Then to identify niches she searches based on words in the influencer’s bio or hashtags used . One last example. Andk at Managing Influencer Partnerships they use four main filters as a starting point Target country Region of influencer audience above Minimum engagement rate (usually no less than ) Niche identification using topics , hashtags and bio Upper limit on fake follower percentage (e.g. no more than ) From there the team makes fine-tuning such as adding or reducing the engagement rate filter based on the results . Everyone has a slightly different approach but if I could boil it all down to some general advice I’d say start with
numbers of people in your target market to start with (fake followers , audience location age gender ) If relevant find a way to identify the niche (bio words very specific hashtags used will bring in some broader results ) then if you still have a lot of profiles start adding performance filters such as minimum engagement rate, average content views , follower growth rate , etc. Try not to go overboard on your first search Netherlands WhatsApp Number List Add filters one at a time and allow for some trial and error . Look at your customer base Many brands have successfully recruited influencers from their customer base. Let’s look at the pros and cons People already love your product . The content is more authentic. They will likely be excited to hear from their favorite brands and more likely to accept any terms you offer. The majority of your customer base is likely to be very small creators and unlikely to Yes on brand it is limited by the number of customers you already have due to the reasons mentioned above.
of influencer marketing teams are abandoning inbound methods like this . They chose to vet everyone for brand fit rather than accept everyone and it turns out most people weren’t a good fit. It 's not the highest-leverage thing their small team can spend their time doing. In contrast, through external recruitment , they know that each creator is a suitable candidate before contacting them , so no time is wasted . -K (Head of Influencer Marketing ) has a slightly different approach. They have a separate affiliate program that anyone can join (as long as they have been a user for at least two weeks). It has set terms and templated briefs so the team doesn’t spend any time negotiating and back-and- forth with those smaller creators . In their view this trade-off is to minimize brand risk (e.g. slightly incorrect reviews from unvetted people ). The benefit of this is that they can gain some leverage from smaller creators that they might otherwise miss out on .
numbers of people in your target market to start with (fake followers , audience location age gender ) If relevant find a way to identify the niche (bio words very specific hashtags used will bring in some broader results ) then if you still have a lot of profiles start adding performance filters such as minimum engagement rate, average content views , follower growth rate , etc. Try not to go overboard on your first search Netherlands WhatsApp Number List Add filters one at a time and allow for some trial and error . Look at your customer base Many brands have successfully recruited influencers from their customer base. Let’s look at the pros and cons People already love your product . The content is more authentic. They will likely be excited to hear from their favorite brands and more likely to accept any terms you offer. The majority of your customer base is likely to be very small creators and unlikely to Yes on brand it is limited by the number of customers you already have due to the reasons mentioned above.
of influencer marketing teams are abandoning inbound methods like this . They chose to vet everyone for brand fit rather than accept everyone and it turns out most people weren’t a good fit. It 's not the highest-leverage thing their small team can spend their time doing. In contrast, through external recruitment , they know that each creator is a suitable candidate before contacting them , so no time is wasted . -K (Head of Influencer Marketing ) has a slightly different approach. They have a separate affiliate program that anyone can join (as long as they have been a user for at least two weeks). It has set terms and templated briefs so the team doesn’t spend any time negotiating and back-and- forth with those smaller creators . In their view this trade-off is to minimize brand risk (e.g. slightly incorrect reviews from unvetted people ). The benefit of this is that they can gain some leverage from smaller creators that they might otherwise miss out on .