Post by account_disabled on Nov 23, 2023 2:38:05 GMT -5
Social shopping takes place when one part of the online purchasing process takes place on social networks and the other on the brand's ecommerce . Normally, the product display phase, price and size, occurs in these applications and the rest occurs in the online store. Although, sometimes, the entire process occurs within the social networks themselves.
Social purchases were already strong in previous years, but sometimes they did not fully materialize. It seems that in 2024 they will be reborn and we will find more users interested in them.
Of all the benefits that social shopping has, which are many such as the greater reach, without a doubt the one that stands out the most is the reduction of steps prior to purchase and, therefore, the improvement of the customer experience .
Social shopping can be put into practice in different Asia Mobile Number List formats within social networks. For example, it is not only possible through images or videos, but also through live broadcasts on many platforms . In them, a person can be talking about the brand's different products and exposing them, while viewers can instantly become interested in one and buy it in a matter of seconds without leaving the platform.
Without a doubt, it is a true revolution in online shopping , so if you thought that social shopping was in the doldrums, not at all. 2024 promises to be a very good year for them, so don't rule them out of your marketing strategy. If you do not want to make live shows or publications, what we do recommend is that you have an enabled catalog that users can access . This is automated, so it will cost you little work to maintain it and you will be able to satisfy the part of your target audience that is encouraged to buy this way. Or, even if they don't buy, exposing your catalog on social networks can help a lot to make users aware of your products and that is the first step so that, in the future and from another platform, they buy them.
But be careful, not all social networks have the same possibilities for social purchases and, in fact, the same social network does not offer the same functionalities in one country